Volvo was too humble to participate in the auto industry’s publicity arms race

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Broadly speaking, automakers attach a great deal of importance to Nurburgring lap records. Volvo set its own record last year, but it opted for humility and decided not to tell anyone about it for over a year.

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Volvo was too humble to participate in the auto industry’s publicity arms race was originally posted by Cars, Cool Gadgets And Car Accessories